How To Get Your Small Business Noticed Online

The internet is a great place to do business but it is competitive. The big brands seem to be all everywhere. So how can you get your small business noticed online? If you’re finding it a challenge to get noticed in your marketplace, your target market could be too broad. If you try to appeal to everyone, you appeal to no one. It’s much easier to be a success online when you concentrate on a smaller market, rather than a huge marketplace.

Here are 5 tips to help you get your small business noticed online so that you can maintain success.

1. Tighten Up Your Target Market

If you’re focusing on too many different things, the search engines won’t be able to work out what your website is all about. Choose one or two topics instead of many. The traffic to your website will improve when you have a laser targeted approach, particularly if you are currently trying to be everything to everyone.

2. Provide Value And Built Trust

It’s important to start building trust with your prospects as soon as possible. Customers are more likely to buy from a business that they know, like and trust. The help this process, set up accounts on different social media sites, forums and other online places where your target audience gather together. Always provide the best possible value, information and facts on each and every post, article, video, email and any other type of communication that is sent out from your online business.

3. Advertising

Advertising on the internet is very cost effective. You can get your messages directly to your target audience for a fraction of the cost of traditional offline media. You can buy advertising on websites that your customers visit and read. The higher traffic websites will cost more, but they are able to provide more advertisement impressions than smaller companies.

4. Participate In Online Forums

Participating in online forums can really get your small business noticed online. Become an active member in the forums that are connected to your specific niche market. But don’t use it to try and start selling your products or services. Start by taking part in discussions and adding real value to the account. If people like your comments, they will be interested to check out your website.

5. Use Social Media To Your Advantage

Think of social media like you would any other business event where you meet other professionals in your line of work. Social media is a mix of friendly chat, brainstorming and business. Add value to your connections on social media. Doing so will get you noticed because you’re showing that you know your stuff and are willing to help others.

Small Business Marketing Online

Every business, whether a manufacturer, distributor, whole seller, middleman or retailer; wants to sell more and more to earn more profits. There are lots of businesses marketing similar products and that equates to stiff competition. Every now and then, they come out with new plans and strategies to surpass the competition, like ‘superstores’ or having round the clock store hours. This just results in having to maintain a big store and employ more employees. This can ultimately affect their profit margin. It becomes more difficult for the small businesses, with limited funds and staff, to compete.

However, with the arrival of the internet, the marketing playing field has been leveled between big and small businesses. Not only has the internet leveled the playing field, but it has expanded it as well. No longer are businesses limited to a local market, they now have a global market to sell their products. Small business marketing online is unlike traditional methods of marketing. Online marketing can be carried out with a small investment and doesn’t require a big store and inventory, and depending on your business model, may not require any physical store location or inventory at all. It merely requires a computer and internet connection.

Just as with any marketing, before you start Small Business Marketing Online you need a marketing plan.

  • What product(s) or services will you be offering?
  • Who is your target market?
  • Who are your competitors and what products or services do they offer?
  • Where online do you plan to focus your marketing efforts: AdSense, AdWords/PPC, social media, etc.?

The next step is to approach a professional internet marketing consultant and provide them with the necessary information so they can guide you in developing an online marketing strategy. These details can also help the marketing consultant to suggest a web site design as you will need a web site in order to market your business online.

Building a web site that is both appealing, easy to navigate and full of valuable content is essential to your online marketing efforts. A blogging platform, such as WordPress, is one effective way to run an online web presence that makes it relatively easy for you, the web site owner, to maintain your site and add fresh new content. Some businesses may require an ecommerce driven site.

Regardless of the type of site you require, ensuring that your site is optimized for both your readers and the search engines can be the difference between success and failure in small business online marketing.

Make Good Income With Business Services Online

There is absolutely no doubt that a lot of people know that a lot of money can be made on the internet. Do you know that you can make good money by providing business service online? Online business service covers a wide variety of jobs and thankfully, a lot of these jobs are pretty easy to learn and execute.

There are a lot of small and medium sized online businesses that do not have marketing coordinator in-house and there are lots of businesses that also do not have an offline marketing coordinator as well. These two fields are quite profitable – but, let’s focus on online marketing. Marketing on the internet usually consists of a lot of things ranging from design of websites to providing search engine optimization service. A lot of small and medium sized business owners are often looking for this online business service (SEO service) in order to help them get much needed exposure or to simply generate a lot of traffic for their website(s). Designing a professional website sure requires a lot of skill which makes it a little bit complicated, but providing internet marketing and search engine optimization service is quite simple and profitable as well.

The amount you can earn from providing business service online can be very encouraging even if you do not have any other source of income. A lot of online businesses put aside a generous amount of their budget in order to pay online business service providers who will help them gain a lot of exposure whether on or offline. It is quite easy to earn about $700 to $800 each month from a single client. There are even businesses that will pay up to about $2,300 to $2,500 each month for the services that you provide. If you have more than one client, you can make up to…you do the math!

So you can see how you will benefit if you choose to provide business service online, all you have to do is to figure out what you are very good at. You do not have to worry about overheard – this is the part that scares a lot of aspiring business owners. As an online business service provider you will often get paid up front due to pay per click (PPC) campaigns. Getting into the online business service provider game is certainly not difficult to achieve. All you will have to do is to acquire the necessary skills in order to professionally perform the job, and you will be on your way to making good money.

There are so many materials you can get on the internet in order to help you learn how to provide profit making services. Many of these materials are free and downloadable and there are some that will require that you to make a small payment in order to get all the necessary step by step guide on making money on the internet. There are forums where you can become a member and get tips on how to make money providing online services.

How to Find the Best MLM Business For You – And Maximize Your Chance of Success

It’s the “holy grail of MLM” – the quest for the best MLM business opportunity. I must get this question at least twice a week, either from emails or from my blog. “Dr. Bob, what do you currently think is the Best MLM Business?” The answer is always the same.

It depends.

It All Comes Down To You

You can evaluate an MLM business based on many factors, such as the product line, the compensation plan, the leadership, company plans for expansion, and many others. But more importantly, it depends on YOU and how you “fit” with the business.

Let me explain.

To be successful in any business venture, including MLM you must love what you sell. This is not negotiable. It’s almost impossible to successfully market a product that you feel ambivalent about. If you aren’t 100% sold on your product as something that can truly help your customers, you have no business selling it in the first place and chances are very high you won’t have much success.

What might be the best MLM business for me could be the very worst MLM business for you. For example, I am really into financial education and products that help people get out of debt. I searched and found an MLM company that marketed these types of products and began my research. On the other hand, you may be a health nut and feel very strongly about the value of organic nutritional supplements. An MLM business that markets these types of products would be more suitable to you.

Now It’s Time To Do Your Homework

Once you’ve found a business that sells products that interest you, it’s time to roll up your sleeves and do your homework. You should evaluate the company’s compensation plan to be sure it is fair and equitable. You need to research the company leaders and be sure they’ve have a track record of success in the MLM industry.

Next, take a look at the training and support offered by the company. Here is another example of personal choice when it comes to the best MLM business. If a company primarily trains their members to market using traditional approaches like buying leads, making a list of family and friends, and holding home parties, but you are eager to learn how to market on the Internet, then this company may not be for you.

On the other hand, if the very thought of computers makes your blood run cold, than an MLM company whose training focuses on Internet Marketing would not be a very good fit for you.

The Bottom Line

There is no such thing as the “best” MLM company for everyone. You need to decide what’s important to you and then search for the company that most closely fits your needs. Once you’ve found the best MLM business for you, with products that you truly believe in and a company that you’ll be proud to represent, then your chance of success in MLM greatly improves.

If, however you choose a company based solely on media hype or some review you read on the Internet (usually done by someone pitching their own business), then it’s quite likely you’ll be yelling “scam” when you don’t get the results you desire.